American Principles Project launches effort to engage Hispanic voters on pro-family issues

December 3, 2023

The American Principles Project (APP) is launching a new project “seeking to engage Hispanic voters on pro-family issues” ahead of the 2024 presidential election, according to a press release.

“There has never been a greater opportunity for pro-family conservatives to win over the Latino vote. Democrats’ radical agenda — from their support for gender insanity to their embrace of cultural Marxism — has been one of the primary reasons many Hispanics are shifting rightward,” said Alfonso Aguilar, APP’s new Director of Hispanic Engagement. “If we are proactive in engaging directly with the community, meeting them where they are, we can have a massive impact that will be felt not just in this coming election but also for many more to come.”

Aguilar was previously head of the Office of U.S. Citizenship under President George W. Bush.